Campaign structure
Ad groups and landing paths organised around buyer intent, service priority and measurable enquiry quality.
Google Ads management South Africa
Google Ads That Pay for Themselves
Paid search should capture buyers who are ready now, with campaign structure, negative keywords and reporting focused on qualified enquiries instead of vanity clicks.
Get a Campaign ReviewManaged monthly
Campaign work tied to lead quality.
Quicksilver manages the pieces that decide whether paid search becomes pipeline or expensive noise: campaign structure, keyword research, negative keyword strategy, ad copy, bid management and monthly reporting.
Negative keywords
Search waste removed continuously so budget moves toward the terms most likely to produce qualified leads.
Ad copy
Direct search ads that match the offer, location and buyer problem without inflated claims.
Monthly reporting
Cost per qualified lead, search term patterns, CTR and next-month optimisation decisions.
Paid captures demand now. SEO builds the asset.
See the connected systemROI case
Efficiency matters before scale.
In a recent B2B campaign, paid search produced a R75.76 cost per qualified lead over two and a half months, with a 9.74% click-through rate against a typical 2-5% benchmark range. At that efficiency, paid search can pay for itself from the first client won.
The long-term play is to use paid search and organic search together: Google Ads captures ready buyers now, while SEO and content build the owned search asset over time.